It begins with an idea.
Dive With Buddy wanted to reach new audiences— not just diving enthusiast, but those who never considered diving as an accessible hobby or sport. My team and I created a pitch deck to show them how they can further their mission of a growing diving community.
By pairing simplicity in messaging with immersive visuals, we invited audiences to engage emotionally before loading them with information, lowering barriers to entry.
Research and surveying helped us to actualize Dive With Buddy's goals.
Driving engagement through social media, we utilized giveaways and activated the #DiveInLetGo hashtag.
Taking ownership of brand partnerships and promotions, I made sure to tap into trusted resources to build credibility and reinforce accessibility.